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Accelerating Innovation with ServiceNow UI Builder

Explore this game-changing feature enabling developers and non-developers to revolutionize user interfaces.
min read
Pallavi Gupta
January 29, 2024


In the ever-evolving world of IT solutions, ServiceNow has been a game-changer. With every release, they come up with something new. One of its latest innovations is the UI Builder. To understand it, consider it as a dynamic platform that lets users customize, empowering them with innovative tools to streamline workflows and enhance user experiences. And the coolest thing is you don't need to be a seasoned developer to work with the UI builder. In this blog post, we will explore the basics, break down key features, and discuss how we can use it to reshape how we interact with the ServiceNow platform.

What is ServiceNow UI Builder?

Simply put, it is a tool designed to simplify creating and customizing user interfaces within the ServiceNow platform. Whether you're an experienced developer or someone with minimal coding knowledge, it provides a user-friendly environment to design and tailor interfaces to meet your organization's unique needs.

I'll keep the blog short and simple by summarizing the main ideas in bullet points without going on and on.

Key Features

  • Drag-and-Drop Functionality: UI Builder adopts a user-friendly approach. They provide drag-and-drop functionality enabling users to place elements on the interface effortlessly. This makes the customization process intuitive and efficient.
  • OOB Components: The builder offers a wide array of pre-built components. This ensures users can add diverse functionalities to their interfaces without diving into complex coding.
  • Responsive Design: The interfaces are responsive and adaptable to various devices. This responsiveness guarantees a seamless user experience across desktops, tablets, and smartphones.

Key Concepts

  • Components: Components are like Lego bricks that you can stack on top of each other. Each component has customizable properties that let users bring their vision to life. Some of the components are buttons, lists, charts, etc.
  • Data Binding: UI Builder lets you directly bind components to data sources like records, tables, or external APIs. Data binding allows users to see their components dynamically updated with real-time information.
  • Events: Components use events to interact with each other. Some triggers could be clicking a button, firing a workflow, updating a chart, etc. With event listeners and handlers, users can talk to each other.
  • Client Scripts:  Client-side scripts let you extend functionality, manipulate data, and personalize the user experience inside the UI Builder. 

Beyond the Basics

Beyond the core concepts, UI Builder also offers advanced features to explore:

  • Conditional rendering: Users can use UI builder to show or hide components based on input or data conditions.
  • Custom components: Users can also build their reusable components if any of the custom components do not fulfill their requirements. They can also share them with the community.
  • Theming and branding: Every company is different. UI builder lets users apply their own visual identity to create a cohesive, branded experience.


  1. Empowering Non-Developers: UI Builder is a low code/no code interface. It lets non-developers like business analysts, administrators, and other professionals contribute to creating engaging and functional interfaces without being seasoned developers.
  2. Rapid Prototyping: UI Builder lets you test ideas quickly by facilitating rapid prototyping, allowing teams to visualize concepts and iterate on designs before they go live.


ServiceNow UI Builder is a step in the right direction as it offers a comprehensive set of tools and scripting capabilities that empower developers and non-developers to create custom and efficient user interfaces. The concepts are simple and easy to master. Once we understand UI components, widget properties, and scripting, developers can unlock the full potential of UI Builder, delivering interfaces that seamlessly integrate with ServiceNow's powerful platform. So, dive into the technical intricacies, experiment with scripting, and elevate your ServiceNow UI game to new heights. Happy coding!

Written by
Pallavi Gupta
Boston, MA
Loves music so much she can work for lengthy periods while listening to anything. 1 part engineer, 1 part wanderer, 2 parts geek and 3 parts artist.
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