RapDev’s blueprint for brand consistency.

RapDev's brand guidelines - the template that puts our identity at your fingertips. Every asset, message, and interaction reflects our ethos and brings our identity to life.

Create and customize with flexibility.

Logo Variants

All logos in multiple formats

Download 773 KB

The RapDev Ethos

The RapDev ethos are reflected and practiced across everything we create. This brandbook ensures that our tone, visuals, and behavior consistently communicate who we are and what we stand for.

Creativity‍

Creative engineering is our magic - pushing boundaries, innovating beyond expectations, and earning trust through great work.

Transparency‍

Transparency is at our core - sharing openly, communicating clearly, and earning trust through honesty with each other and our customers.

Culture‍

Our culture is our strength - stay flexible, collaborative, and authentic, work hard, play hard, and protect what makes RapDev unique.

Flexibility‍

Flexibility sets us apart - adapting to change, keeping things light, and earning long-term trust by always doing right by our customers.

The Logo

The RapDev logo combines the hexagon brand-mark with a custom wordmark. Use the appropriate and approved versions* only.
_{*If it’s a}_no_{on the full logo, it’s a}_no_{on the brandmark.}

Main Logo - Light Background

Use this version on white or light surfaces for best visibility and color accuracy.

Main Logo - Dark Background

Designed for navy or dark tones to maintain contrast and legibility.

Main Logo - Teal Background

Made for layouts that have backgrounds with shades close to teal. Use this version last.

"ra ev" is Never Teal

Do not recolor any part of the logo, the symbol or the lettering.

Consists of 3 Colors

The RapDev logo always contains three colors: navy, teal, and white.

Hex is Never White

The hexagon mark must stay in approved brand colors. Do not invert.

Don't Stretch Logo

Do not distort, stretch, or compress the logo in any direction.

The Hex is a Hex.

Do not change the hexagon’s proportions or replace it with alternative shapes.

Don’t Delete Elements

Do not remove, hide, or omit any part of the logo or the PD symbol.

Don't Edit Stroke & Fill

Do not outline, hollow out, or modify the fill or stroke of the symbol or lettering.

Don't Use Gradients

The RapDev logo must only appear in flat, solid brand colors.

Don't Rotate Anything

Do not rotate the hex, the PD symbol, or any component of the logo.

Arrows and Dots Stay

Do not remove or alter the arrow, dot, or any defining feature of the symbol.

Don't Edit or Straighten The Edges

Do not modify corner shapes, simplify curves, or adjust the geometry of the logo.

Don't Change the Thickness

Do not alter stroke weight, line thickness, or the visual balance of the logo.

The Colors

Always use the exact values listed here to ensure brand consistency in both: digital and print applications.

RapDev Navy

HEX:

#0b2d4c

RGB:

11/45/76

CMYK:

100/42/0/71

PMS:

Pantone 7463 C

RapDev Teal

HEX:

#00a5a2

RGB:

0/165/12

CMYK:

77/8/41/0

PMS:

Pantone 321 C

Don’t do anything we wouldn’t do, unless it looks outrageously cool and somehow still on-brand.

The Font

RapDev uses the Gilroy type family. It provides clarity, consistency, and a modern geometric structure.

Gilroy

/

Light

Used for titles, hero statements & fisi moments.

Aa Bb Cc | 1 2 3 4 5

Gilroy

/

Regular

Default weight for body copy and general use.

Aa Bb Cc | 1 2 3 4 5

Gilroy

/

Medium

Used for subheadings, buttons, and sub-elements.

Aa Bb Cc | 1 2 3 4 5

Gilroy

/

Semi-bold

Used for titles on all RapDev digital assets.

Aa Bb Cc | 1 2 3 4 5

Gilroy

/

Bold

Used for emphasis, or to highlight key phrases.

Aa Bb Cc | 1 2 3 4 5

Gilroy Family

The quick brown fox jumps over the lazy dog.

Radomir Tinkov | Buy Typeface

When that's all checked........

Public Resources

Approved RapDev assets for external references, press materials, and partnership content.

Logo Assets

All logos in multiple formats

Download 622 KB

Various Illustrations

From our design team to yours

Download 9.9 MB

Press Assets

Photo album, logo & intro video

Download 17.9 MB

Can't find it?

Reach out, we'll help.

Reach out to Marketing

`RD://INT-fisi`

Internal Resources

Coming Soon
(@marketing for more info)