RapDev’s blueprint for brand consistency.
RapDev's brand guidelines - the template that puts our identity at your fingertips. Every asset, message, and interaction reflects our ethos and brings our identity to life.
Create and customize with flexibility.
The RapDev Ethos
The RapDev ethos are reflected and practiced across everything we create. This brandbook ensures that our tone, visuals, and behavior consistently communicate who we are and what we stand for.
Creative engineering is our magic - pushing boundaries, innovating beyond expectations, and earning trust through great work.
Transparency is at our core - sharing openly, communicating clearly, and earning trust through honesty with each other and our customers.
Our culture is our strength - stay flexible, collaborative, and authentic, work hard, play hard, and protect what makes RapDev unique.
Flexibility sets us apart - adapting to change, keeping things light, and earning long-term trust by always doing right by our customers.
The Logo
The RapDev logo combines the hexagon brand-mark with a custom wordmark. Use the appropriate and approved versions* only.
*If it’s a no on the full logo, it’s a no on the brandmark.
Main Logo - Light Background
Use this version on white or light surfaces for best visibility and color accuracy.
Main Logo - Dark Background
Designed for navy or dark tones to maintain contrast and legibility.
Main Logo - Teal Background
Made for layouts that have backgrounds with shades close to teal. Use this version last.
"ra ev" is Never Teal
Do not recolor any part of the logo, the symbol or the lettering.
Consists of 3 Colors
The RapDev logo always contains three colors: navy, teal, and white.
Hex is Never White
The hexagon mark must stay in approved brand colors. Do not invert.
Don't Stretch Logo
Do not distort, stretch, or compress the logo in any direction.
The Hex is a Hex.
Do not change the hexagon’s proportions or replace it with alternative shapes.
Don’t Delete Elements
Do not remove, hide, or omit any part of the logo or the PD symbol.
Don't Edit Stroke & Fill
Do not outline, hollow out, or modify the fill or stroke of the symbol or lettering.
Don't Use Gradients
The RapDev logo must only appear in flat, solid brand colors.
Don't Rotate Anything
Do not rotate the hex, the PD symbol, or any component of the logo.
Arrows and Dots Stay
Do not remove or alter the arrow, dot, or any defining feature of the symbol.
Don't Edit or Straighten The Edges
Do not modify corner shapes, simplify curves, or adjust the geometry of the logo.
Don't Change the Thickness
Do not alter stroke weight, line thickness, or the visual balance of the logo.
The Colors
Always use the exact values listed here to ensure brand consistency in both: digital and print applications.
RapDev Navy
RapDev Teal
The Font
RapDev uses the Poppins type family. It provides clarity, consistency, and a modern geometric structure.
When that's all checked........
