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Girls Just Wanna…Win: My Journey as One of the First Women in Sales at RapDev

Growing in sales by leading with trust and connection
4
min read
|
by
Ashley Karpel
&
Zayn Moselhy
September 30, 2025

When I transitioned from my Operations Manager role at RapDev to one of the first women in sales, I’ll be honest, it was both exciting and a little intimidating. I knew I was stepping into uncharted territory, not just for myself, but for the team. I had excelled in sales in my previous professional life, but technology and consulting were a new world for me.  The leap was about setting the tone, building trust, and creating relationships that would carry both me and my team forward.

Building Partner and Client Relationships

Something I learned long ago is that sales is about so much more than deals on paper; it’s about people. I’ve found the most rewarding part of the job is connecting with clients and partners in a way that feels authentic. I love being able to sit down, listen to their challenges, and figure out how we can help make their lives easier, while simultaneously learning about their families, favorite places to travel, or a restaurant they are longing to visit. Partnering with ServiceNow and other industry leaders has been a huge part of this; it’s opened doors to conversations where RapDev can really show up as a collaborator and trusted partner for the long haul, not just a vendor.

Landing My First Big Deal

One of my proudest moments happened just this year was landing my first big deal. It all started with a strong relationship I built with a ServiceNow rep to start peeling back layers and pain points with a particular customer. We invested the time to truly understand the client’s business and their goals. Instead of pushing a quick solution, we collaborated closely to present a vision that felt both tailored and strategic. That effort paid off. Not only did we secure the deal, but it set the stage for something even bigger. By staying engaged with the client, listening to their evolving needs, and showing up consistently, we turned that first win into a long-term relationship. This year alone, the same client has trusted us with two additional deals. For me, it was confirmation that investing in relationships from the very beginning doesn’t just open doors, it builds bridges that last.

Leaning on Peers

I can’t stress this enough: sales is not a solo sport. There have been so many moments where leaning on my peers has made all the difference. Whether it’s grabbing time with engineering to understand a technical nuance, brainstorming with leadership on strategy, or simply having a colleague to talk through a tough client situation, I’ve never felt alone in this role. The support and collaboration at RapDev have not only helped me grow but have also built my confidence in ways I couldn’t have managed alone.

Building Confidence Through the ServiceNow Community

Getting involved in the ServiceNow community has been such a game-changer for me. Attending events, joining user groups, and just being in the room with so many passionate people have pushed me outside my comfort zone in the best way. Every interaction has been an opportunity to learn, expand my network, and show up with a little more confidence than before. What I’ve realized is that being one of the first women in sales isn’t something that holds me back; it actually gives me a unique perspective and voice, and I’ve come to embrace that, and so far, it’s been a superpower!

Looking Ahead

Looking back, being one of the first women in sales at RapDev has been both a privilege and a challenge I’m incredibly grateful for. I’m constantly learning that success isn’t only about numbers; it’s about the relationships you build, the resilience you develop, and the example you set for others. I hope that by sharing my journey, I can encourage more women to jump into sales and tech. Because when we do, we’re not just carving a path for ourselves, we’re making space for others to follow, too.

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Written by
Ashley Karpel
Boston, USA
I’ve built my career in sales and spend my free time traveling, working out, and exploring new restaurants around Boston. I thrive on high-energy activities, especially when it comes to fitness and spending time with my two young children.
Written by
Ashley Karpel
Boston, USA
I’ve built my career in sales and spend my free time traveling, working out, and exploring new restaurants around Boston. I thrive on high-energy activities, especially when it comes to fitness and spending time with my two young children.
More by
Ashley
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